Banco Taishin
Cómo Taishin Bank ahorra 4 millones de dólares al año mientras impulsa el cambio ambiental y social
Compañía:
Banco Internacional Taishin
Industry:
Banking
El reto
In Taiwan, there is a group of lost families who cannot afford three-digit rent. In order to save electricity bills, the children have to do their homework under dim lights. They never thought that someone would be willing to bring them a light. The light of hope.
At the same time, Taishin Bank faced difficulty in increasing the digitalization rate of monthly statements as consumers were reluctant to switch from paper to digital. This also had downstream impacts such as increased material and logistics costs.
Taiwan consumers were resistant to digital conversion, and what downstream impact it could have on the world around them.
Nuestro enfoque
We approached a joint campaign effort to connect a social issue (energy poverty) to Taishin's campaign to help educate their customers on the individual impact they may have. This included:
Collaborating with other corporate partners to increase visibility of the campaign
Collaborating with NGOs and student groups to rally a volunteer effort
Developing internal and external communications on behalf of Taishin
Helping manage and improve campaign performance over time
Establishing an annual ESG report on behalf of Taishin
Nuestro Impacto
Through a joint effort, Taishin realized the following impacts:
$4M USD in annual operational costs saved
1,206,507 people digitized their monthly paper statements (as of 2021)
Assisted 360 families since 2018 and growing
"Thank you, auntie! The house has become so bright"
- Impact statement from a family affected by the Power to Change program